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Battle of the Sexes Bad for Tennis?

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Aryna Sabalenka and Nick Kyrgios collide in a modern version of the Battle of the Sexes in late December. Tennis great Billie Jean King has already argued that the showdown is bad for the sport, and could do damage to the women's side of the game. However, is the event not a positive as it will bring extra attention to tennis away from the Grand Slams?